THE PRINTERS's e-mail newsletter, Printer@Work, is delivered directly to your inbox on the first and third Tuesday of every month. Each issue is filled with tips, ideas, and a few laughs too. We think you'll love it!

Don't miss another issue...subscribe now! Enter your information below to subscribe to Printer@Work, or update your existing subscription.

Subscription information:

First Name
Last Name
E-mail Address
Send graphic-formatted e-mail, as shown below
Send plain-text e-mail
Your e-mail address is safe and secure with us. We will treat it with respect and won’t release your e-mail address to any other parties.

Please take a few moments to enjoy the most recent issue of Printer@Work below before you
Return to

THE PRINTERS March 20, 2018

An adroit mixture of everyday settings and extraordinary events.
Click to view...

The world of business and finance gets skewered, as Bottom Liners tackles subjects such as foreign takeovers, office policies, getting a raise, and the fast-paced world of Wall Street.
Click to view...

A wry look at the absurdities of everyday life.
Click to view...

In today's complex world of family issues, Focus on the Family provides grounded, practical advice for those dealing with family problems.
Click to view...

A whimsical, slice-of-life view into life's fool-hardy moments.
Click to view...

News From
Idea of
the Week
Marketing Tip
Uncommon Product of the Week
Tech Tip

Small in Size, Big in Results

Small Business, Big Potential

Thanks that Sticks

Drop It and Forget It
The Way I See It

A Frog’s Plan

A persuasive old frog asked two geese to carry him south with them. At first, the geese said no because they didn’t believe it could be done. After great consideration, the frog suggested that the two geese hold a stick in their beaks, and the frog would hold onto the stick with his mouth. The plan worked great, and the three-some flew over the countryside, gathering a lot of admiration for this unbelievable demonstration of creative teamwork.

Suddenly, they overheard a bystander say, “Wow! What a creative way to travel! I wonder who came up with that idea?” Without being able to help himself, the frog opened his mouth and exclaimed, “It was meeee!” as he plummeted to the ground.

Here’s the way I see it: Harry S. Truman once said it best: “It is amazing what you can accomplish if you do not care who gets the credit.”

Got an important project coming up? We’d love to help you create beautiful print materials that you can take all the credit for!

Idea of the Week
Tips for Unleashing the Amazing Sales and Marketing Power of Business Cards

Business cards may be small, but their impact is huge. A business card plays an important part in making a lasting impression upon those you do business with.

When choosing a business card, don't be cheap. (If you're on a limited budget, try to save elsewhere.) Experienced sales reps know how important it is to make a good impression on their prospects. They buy nice clothes, drive nice cars, and wine and dine prospects and clients - only to give them a 5¢ business card?!? Why not consider a business card that would really wow a customer and add to the overall good impression?

  1. Feature your company name prominently, with your name and title smaller. Using your company logo is important, because it will help people associate your name with the product you are selling.
  2. Don't take up too much space listing all the ways you can be contacted. It's best to list your phone, fax, and email address. Personal cell phone numbers and beeper numbers should be given to the client verbally, when necessary.
  3. Full-color printing can add a dramatic impact to the look of your business card. If your budget doesn't support full color, there are a lot of creative possibilities using two colors of ink combined with a third color of paper.
  4. Don't overlook the backside of your business card. It is a great place to add more sales and marketing information, your mission statement, a map and location, or photos of your products.
  5. It's worth the time! Business cards are one of the most important tools for business today. The time and effort you spend creating and printing excellent business cards will pay future dividends.

See more great ideas like this!
Click here to visit the THE PRINTERS Ideas Collection.

   Send this article to a friend
Marketing Tip
Small Business Marketing Ideas

Here are a few creative and cost-effective ways to market a small business:

  • Consider a door hanger or recurring postcard campaign to all residents in an X-mile radius of your business. Consider highlighting lesser-known products, offering an exclusive discount, or inviting them to a free hands-on training event.

  • Build relationships and get involved in your community through charity events, sponsoring local sports teams, volunteering at fundraisers, or donating your time or services to local non-profits.

  • Develop a customer loyalty program with a variety of special promotions and incentives that would appeal to your particular customer base, such as birthday discounts, a reward punch card, free shipping, monthly discounts, free upgrades, and more.

  • Engage with your audience on social media. Post information on new products, link to interesting industry news bits, and encourage customer conversations.

  • Become an industry expert. Create a blog or newsletter with a customer Q&A section and offer helpful tips and tricks that will make people think of you next time they are ready to purchase.

  • Create a monthly contest. For example, encourage visitors to guess how many jelly beans are in a jar for a chance to win a [fill in the blank].

  • Create a customer referral program. For example, provide custom-printed referral cards that provide an exclusive discount to new customers. Also, reward existing customers based on how many new customers they recruit.

  • Build your customer testimonials and reviews. Request customer reviews, and make sure you respond to all reviews, positive or negative.

If you’d like help creating marketing materials to grow your business, give us a call or visit us online today!

   Send this article to a friend
Uncommon Product
Thank You Labels

Labels may be small, but they’re big for business, especially when you use them to say thanks and show customers they are appreciated.

Thank you labels are a great way to show your appreciation with all outgoing envelopes, invoices, packages, postcards, receipts, and more.

Thank you labels can easily serve a dual purpose. For example, in addition to a thank you message, you may also consider offering a promo code for a discount on their next purchase. Or, thank you labels can be designed to thank customers for their loyalty and remind them of an upcoming customer appreciation event.

The creative design options for thank you labels are endless. They are available in a variety of sizes, shapes, colors, and finishes, such as an embossed logo, foil finish, creative die-cut shape, or more.

The simple act of saying thanks can leave a valuable, lasting impression that helps customers remember you for future business. Order thank you labels today!

   Send this article to a friend
Tech Tip
Dropbox Tips

While many people already use Dropbox (a file hosting service), few people make full use of the many features it offers. Whether you are already a user or are considering signing up for a free standard account, here are some helpful Dropbox tips to consider:

  • You can get more space for free on Dropbox. While their free standard account includes 2GB of free space, you can increase your free space by referring friends, taking a tour of the basics, following Dropbox on Twitter, offering feedback, and more. For details, log into your Dropbox account and visit:

  • Also, keep an eye out for occasional contest or coupons to score big storage, as much as 50GB extra.

  • Use Dropbox to archive and manage your photos. You can create album folders with sub-folders for organization and easily share them with friends or grab a public link to post on the web.
    You can create and publish static websites easily as well as publish from Dropbox with (

  • If you are a Chrome user, download the extension called EasyDrop, which puts a drop-down menu a click away that provides fast access to files.

  • You can link mail to avoid attachments in Yahoo Mail, Gmail, and Outlook. To do so, you'll first need to link the accounts:

    In Yahoo, compose a new message, then click the attachments icon, and pick "Share from Dropbox.” You'll also get a Save to Dropbox option when attachments arrive in new messages.

    For Gmail, using the Google Chrome browser, install the Dropbox for Gmail add-on. Then you can send and preview files from your Dropbox in Gmail messages, without leaving the Gmail interface.

    In Outlook, click the Dropbox icon to access your Dropbox account. Select the files or folders you’d like to include. Click Choose and a shared link is generated for each file or folder you select.

  • You can use Dropbox as a digital suitcase and access files from any device. You can install Mobile Dropbox to get to all your files from your iOS, Android, or Windows phone.

  • You can back up your most important files to Dropbox. Some apps will backup to Dropbox automatically, so check your apps for a “Backup to Dropbox” option.

If you’d like tips to save you time and energy on your next printing project, we’ve got some creative ideas you’ll love! Give us a call or stop by today.

   Send this article to a friend